Building the 80/20 Restaurant Growth OS
My framework for identifying the small marketing levers that drive the biggest wins.
In restaurant marketing, not all actions create equal results. The key to sustainable growth is identifying and focusing on the vital few levers that drive the majority of your success.
The 80/20 Principle in Restaurants
The Pareto Principle consistently shows up in restaurant operations:
- 20% of menu items generate 80% of sales
- 20% of customers create 80% of word-of-mouth
- 20% of marketing activities drive 80% of new customer acquisition
Finding Your Growth Levers
To identify your key growth levers, we need to:
- Analyze historical data for patterns
- Track and measure marketing activities
- Survey your most valuable customers
- Test and validate assumptions